International Journal of English and Comparative Literary Studies

Empowering Motivation Through AI in Teaching English for Specific Purposes

2024-11-15T17:32:50+07:00

This study explores the role of Artificial Intelligence (AI) in enhancing motivation within the of Teaching English for Specific Purposes (TESP). As AI tools, such as Duolingo and Lingvist, gain prominence in language education, they offer innovative solutions to address the unique challenges faced by learners and educators. Through a qualitative research design, this investigation includes interviews with TESP teachers and students, observations of AI tool implementation, and document analysis of relevant teaching materials. The findings reveal that AI-driven platforms significantly enhance learner motivation by providing personalized learning experiences, immediate feedback, and gamified elements that promote engagement. Furthermore, the integration of AI facilitates adaptive teaching methodologies, allowing educators to tailor their instruction to meet diverse student needs. However, challenges related to technology access and the potential depersonalization of the learning experience must be addressed. The implications for teachers and educational institutions include the need for professional development in AI integration and a balanced approach that combines technology with human interaction. Finally, the study highlights opportunities for future research into other AI tools and their applications in various language teaching contexts, aiming to refine practices that enhance learner motivation and proficiency.

The Role of Gamification in Digital EFL Classrooms: A Study on Motivation and Retention

2024-11-15T12:03:05+07:00

This study investigates the impact of gamification on student motivation and knowledge retention in digital English as a Foreign Language (EFL) classrooms, using a psycholinguistic approach. Gamification, the integration of game design elements in non-game contexts, has gained attention in education for its potential to enhance engagement and learning outcomes. This study aims to fill existing gaps in the literature by examining the nuanced effects of gamification on EFL learners' motivation and retention, areas that are critical for successful language acquisition. Employing a qualitative case study design, data were collected through semi-structured interviews, participant observation, and documentation from EFL students in a university setting where gamification is embedded in the curriculum.

The findings indicate that gamification positively influences student motivation by creating an interactive and engaging learning environment that leverages intrinsic and extrinsic motivators. Elements such as points, badges, leaderboards, and immediate feedback foster a sense of achievement and competition, aligning with the principles of Self-Determination Theory and enhancing students' willingness to participate actively. In terms of knowledge retention, gamification supports long-term memory by providing repeated practice opportunities and immediate corrective feedback, which are crucial for language consolidation.

However, the study also highlights challenges, including the variability in student responses to competitive elements, which may induce stress for some learners, and technological limitations that can hinder consistent engagement with gamified content. These findings suggest that while gamification holds considerable promise for enhancing motivation and retention in EFL contexts, its implementation must be carefully tailored to address individual differences and contextual constraints.

In conclusion, this study contributes to the growing body of research on gamification in education, demonstrating its potential to make language learning more engaging and effective. The insights provided by this study serve as a foundation for educators seeking to integrate gamification in digital language learning environments, aiming to enhance both student motivation and learning outcomes.

Social Media and Students’ Motivation in English Language Acquisition

2024-11-06T20:56:17+07:00

This study investigates the impact of social media on students' motivation and English language acquisition from a psycholinguistic perspective. The main goal is to understand how platforms such as YouTube, TikTok, and Instagram increase cognitive engagement, motivation, vocabulary retention, and listening skills among students. Using a qualitative descriptive approach, data was collected from 30 Universitas Subang students through a triangulation method involving questionnaires, semi-structured interviews, and observation data to gain comprehensive insight into learning experiences. The analysis was carried out through thematic and descriptive analysis, focusing on main psycholinguistic aspects such as motivation, auditory processes, and social interactions. Findings revealed that social media fostered both intrinsic and extrinsic motivation, with most students using these platforms to improve vocabulary and listening comprehension. Additionally, the informal language and interactive nature of social media helps students build confidence in language use and develop adaptive strategies for processing accents and slang. In conclusion, social media effectively supports language acquisition by providing an accessible, authentic, and context-rich learning environment, although challenges such as distractions and informal expression remain. This study shows that social media can be an invaluable tool in modern language education, complementing traditional classroom methods and offering flexible and engaging opportunities for learners.

A Contrastive Phonosemantic Research of Selected Advertising Titles on YouTube Platform

2024-12-03T22:32:26+07:00

This research investigates the phonosemantics characteristics of ads titles on YouTube in both Arabic and English. Phonosemantics studies the relationship between sounds (phonetics) of nature in words, and meaning contrasts. In the same frame of phonosemantics as Pramod Kumar Agrawal, this study delves into aural vocabulary essentially sound effects that impose an emotion on the audience and makes them respond in some manner. By analyzing popular commercial ads titles, this research aims to find auditory patterns and the emotional consequences that they have. Based on these findings, specific types of phonetics ( muted or very loud sounds among them) might evoke varied emotional responses in people. For example, soothing sounds can lead to relaxation whereas annoying ones will create eagerness or sense of urgency. This study supports the use of phonosemantic elements by discussing the function of sound in advertising and how these elements might enhance brand communication and stimulate online customer interaction.